|
*
* * * * * * * * * * * * * * * * *
* Magic New Zealand®
* Proudly sponsored by International Entertainment
* www.magicnewzealand.com
* * * * * * * * * * * * * * * * * *
Issue Number: #970
Date: Sunday 18th November 2012
Editor: Alan Watson
www.watson.co.nz
E-mail: editor@magicnewzealand.com
================================
Hi here is the latest news
================================
1.
Editor's Message
2. New York's First Dedicated Houdini Museum
3. Magician Dynamo To Film In SA
4. Refunds Offered After Dynamo Show
5. Remarkable Magic #57 - Nick Lewin
6. CRM Marketing - #281 - Kyle Peron
7. In Conversation with Pat Fallon - #9
8. The Genii 75th Anniversary Birthday Bash Gift Bag
9. WFM Comes To Sam - July 6 2013
10. Magi-Fest Youth Scholarship 2013
11. Blackpool Convention - February 2013
12. No Losers In Washington 2013
13. Magic At The Beach 2013
14. Magic New Zealand App
15. e-zine Archives
16. Privacy Policy and Copyright Notice
--------------------------------------------
1. Editor's Message
--------------------------------------------
Our New Zealand convention photographer Birgit Krippner has
kindly made available to all convention registrants a copy
of the group convention photo to all those that attended.
To receive your copy e-mail Tony Wilson tony@twmagic.co.nz
----------------------
For those who would like to read Magic New Zealand in a HTML
format go to:
http://www.magicnewzealand.com/ezine-archive/2012-Jan-to-Dec-2012/970-Nov18-2012.html
Remember
if you have any magic news drop me a line:
Editor@MagicNewZealand.com
--------------------------------------------
2. New York's First Dedicated Houdini Museum
---------------------------------------
Message by Angela Trostle
New
York's First Dedicated Houdini Museum In The House Of Magic
The
museum is in the same home as Fantasma Magic, New York's lead
distributor of magic.
The
Houdini Museum of New York at Fantasma opened its doors right
before Halloween and I thought it may make for an interesting
package or live studio interview. The midtown museum is full
of millions of dollars worth of Houdini memorabilia that we
can bring into the studio to fully display the wonder of the
history of Houdini.
Here's
some more info! Watch a video about the museum here:
http://www.youtube.com/watch?v=Y01h1IpC4dM&list=UU8EvKEi78-IFM7_NhpOKRwQ&index=2&feature=plcp
www.houdinimuseumny.com
About The Houdini Museum Of New York : The museum tells the
amazing story of an impoverished son of immigrants, who harnessed
the power of the mass media, and the emerging technologies
of film and photography, to become one of 20th century's most
famous performers. For more information watch the video below.
--------------------------------------------
3. Magician Dynamo To Film In SA
---------------------------------------------
Article forwarded on by James Price (UK)
Channel
24
By Thinus Ferreira
Cape
Town - Brit magician Dynamo (real name Steven Frayne) is currently
in South Africa and will remain in the country for a while
to film a special episode for the third series of his show,
Dynamo: Magician Impossible for the Discovery Channel (DS
TV channel 121).
The
third season will be broadcast on the channel sometime during
the second half of 2013.
Balance
of article go to:
http://www.channel24.co.za/TV/News/Magician-Dynamo-to-film-in-SA-20121115
-------------------------------------------
4. Refunds Offered After Dynamo Show
--------------------------------------------
Article forwarded on by James Price (UK)
Full refunds will be offered to anyone who was unable to see
TV magician Dynamo perform, the organisers of an event in
Jersey have said.
More
than 300 people paid £150 each for the event at the
Royal Yacht Hotel. At least 30 islanders have complained that
crowds around the magician blocked him from their view.
Balance
of article go to:
http://www.bbc.co.uk/news/world-europe-jersey-20294740
--------------------------------------------
5. Remarkable Magic #57 - Nick Lewin
--------------------------------------------
Message by Nick Lewin (US)
Doing
Corporate---Part One.
For
over a decade, almost my entire income as a magician came
from performing at corporate events. I look back on these
as a very special time; the work was good and the money great.
Sadly, the golden era rather wound down. I have recently noticed
that there is a very welcome 'spike' in this kind of work
at the moment and I want to share some thoughts on the topic.
I am going to start with a warning and then cover some key
points in a fairly random manner.
Any
corporate date is booked on the strength of your promotional
video; after the show you may well receive more bookings based
on the strength of your performance and how well it was received.
However, your potential future employer, if he is from another
company, is going to need that strong video to show to his
colleagues, in order to lock in the booking. I recently wrote
at some length in Magic New Zealand about promotional videos
so I'm not going to repeat it here! If you missed the columns,
use Alan's nifty new App to visit his back issues!
The
most important thing to remember in a corporate event is that
if you really mess up, it could lose the executive who booked
you his job. Read that again! It might just turn out to be
a disastrous show for you, but it might mean, the guy responsible
for you getting your check, is out looking for another job,
or out of line for his next promotion.
The
above paragraph is the reason that you need to follow a very
careful 'Golden Rule,'---if in doubt, leave it out! Anything
that could be offensive should be removed from the show, this
particularly applies to jokes/tricks that can in any way be
viewed as sexist, racist or involve bad taste/language. Maybe
only one person will be offended but that can be enough. It
is a sub-division of 'Murphy's Law' that the one person you
offend will be the most important person present, either that
or they will email that person the day after the show.
Another
pitfall to avoid is any trick that involves using a spectator
from the group in a routine that can embarrass him/her in
front of their co-workers. Also avoid using any of those 'cutesy'
put-down lines that you find in magic books on comedy---they
are all years out of date and corny anyhow. If you use a volunteer
from the audience, make him look good. If you want to have
a butt for your comedy---make it yourself. I'm not saying
this to promote good manners, I'm saying it because it is
good business, and business is the engine that drives corporate
bookings.
Often
the executive hiring you will give you advice that indicates
you should 'let it rip' or even give you a list of people
to 'pick on.' He may be very misguided in this. Do not take
directions from amateurs; he certainly wouldn't follow your
advice about how to conduct his business affairs. I have also
discovered that the people they suggest you involve in the
show are often the very worst ones to actually include!
They
do love to tell you whom to 'work with' though, so I have
several effects that involve spectators in a rather non-invasive
manner and it usually keeps your corporate contact happy if
you include them in this way. This is one area that I use
my 'Linking Finger Ring Routine' to good effect, as it includes
them but keeps their participation to a minimum. On the other
hand, if you perform a 'Burned and Restored Bill' then you
are missing a good bet if you don't borrow it from a financial
officer in the company. That would never occur to the executive
who hired you when giving you
'notes.'
One
thing that makes it easier to book a corporate event is the
ability to customize your show around the client's product,
especially if you can add a good-natured dig at the company's
chief rival. I often use a variation on the late, great Alan
Shaxon's 'Confabulation,' and have found it to be very effective
indeed in this capacity. I describe my handling in some detail
in my lecture and include a full synopsis of the routine in
my 'Yellow Lecture Notes.' This effect comprises a perfect
framework to give the impression of a great deal of customizing
without actually needing to change much at all.
Usually
the client will suggest you produce the CEO, in a puff of
smoke, during you show---or turn him into a tiger! Neither
idea is very practical in a normal banquet room or meeting
situation and it is nice to have a good pitch for a routine
that includes their product and sales team. It is especially
nice when it doesn't involve much more than putting a wallet,
pen and stack of index cards in your pocket.
You
can order copies of my "Cruise Magic 101,' 'Ultimate
Linking Finger Ring Routine' books and my 'Yellow Notes' from
my website, at www.nicklewin.com
--------------------------------------------
6. CRM Marketing - #281 - Kyle Peron
--------------------------------------------
Message by Kyle Peron (US)
magic4u02@aol.com
http://www.kpmagicproducts.com
http://www.facebook.com/perondesign
It
is absolutely amazing if one takes the time to stop and look
at where marketing is trending. Customer Relationship Marketing
(CRM) is growing leaps and bounds in very cool ways. Suddenly
you do not just have print and direct mail any longer. Those
will always be there and they are not going away. But those
are passive formats of marketing. For the first time ever
YOU have a means in which to actively engage the consumer
or potential consumer.
For
the first time you can interact in real time with consumers
and can also give them what they seek, need or want, through
what we refer to as variable driven marketing approaches.
What I mean by that is like having an email that is populated
for each of your consumers based on their wants, likes and
past buying habits. The email you receive is different than
the email someone else reviews. It is quite amazing. Suddenly
you are engaging the consumer in ways you never could before.
Variable
driven CRM approaches are very powerful these days and is
something any successful business should look into, study
and start applying to their own business models. Variable
concepts is the ability to adjust and customize exactly what
the prospect or consumers sees based upon a set means of criteria.
In this way, you customize the interaction and experience
with the consumer.
In
the area of social media, this is huge. People do not realize
just how powerful a marketing tool social media can and already
has become. Places like Facebook and Twitter are the areas
where companies can engage their consumers in REAL time. They
can interact with them live better than ever before. Companies
are starting to realize that this is a powerful way to extend
their brand and to really interact with their consumers and
to understand their buying habits and more.
Mobile
Marketing is even MORE incredible. This is the new kid on
the block and is going to grow to new levels. Almost everyone
has a cell phone and uses it daily. Companies are starting
to realize that this is like having instant access to a consumer
if you can learn to engage them in some powerful way. Companies
like Disney and MGM and others are getting this and leading
the way in using mobile technology.
The
ability to make mobile apps or to make your website adapted
to the mobile environment is becoming cheaper and cheaper
each month. This is certainly something any small business
can do with a little proper research.
If
you want to really grow your magic business, start to look
more at CRM style marketing. Start to study email, social
media and mobile marketing practices. There is SO much that
can be done to positively impact your magic business in new
ways. One thing you can do is to "like" large companies
Facebook pages. Look at what they do and how they are doing
it. Study their approaches cause they get it and it works.
In
regards to emails, give them what they seek and what they
need. Understand that folks buy something based on a need
they have. If they have a problem they need a solution for,
YOU can be that solution for them. your email can start to
do that.
As
always, I encourage you the readers to let me know your thoughts.
So if you have any thoughts on my articles or suggestions
or comments, please feel free to e-mail me directly at magic4u02@aol.com.
I would love to hear from you.
Entertainers,
please visit:
http://www.kpmagicproducts.com
--------------------------------------------
7. In Conversation with Pat Fallon - #9
--------------------------------------------
Message by Anthony Darkstone Brook - Europe/USA
www.patfallonmagic.com
AD:
Magic undoubtedly is about Entertainment and in common with
many Pro names we think like Entertainers and not jerks that
do tricks.
PF:
That's absolutely right Tony. It is not in the trick but the
performance. And because of that, I think one of the great
advantages of being an Entertainer is you get to places and
meet people that you would otherwise never get to do. I have
been fortunate to entertain Royalty, Presidents, Government
Ministers, Sports personalities and Celebrities of every description
in places I never dreamt I would visit.
AD:
I totally get that. Any one incident that caused some other
worldly amusement?
PF:
So many but the one that I must talk about is on one lovely
occasion at a charity function where the newly crowned Miss
World, Rosanna Davidson, the daughter of singer songwriter
Chris DeBurg was in attendance. It was a rather formal affair
and one of the organizers insisted on introducing me at her
table.
As
he opened his mouth to make the introduction Miss World said
"No need for an introduction, I know this gentleman because
he entertained at my eight birthday party" After my close-up
set she stood up gave me a very nice hug and a kiss, much
to the envy of every young man at the event. It was to be
the first of many such kisses as we met regularly at functions
that year and we still bump into each other now and again.
AD:
Now you know why I hung out with you at the IBM Convention
in England last year, you are such a chick magnet . He! He!
PF:
Well. that and you had no English Pounds and I handled the
bar bill!!!
AD:
You did indeed and I've made a note to repay you with 70 nubile
virgins when you die or a dozen Vegas show-girls right now
... now drink up and wax lyrical as only an Irishman of your
caliber can do about Highs, Lows and Learning Curves
PF:
Well, you asked for it, so here goes ..The first magic lecture
I attended was by Mark Leveridge at my first magic convention
in Malahide County Dublin in 1985. It was great as it was
the first time I saw someone demonstrate and talk about professional
magic. I still do some of the stuff from that lecture.
I
met Neville Wiltshire at that convention which was also my
first experience of the comradeship that exists in the magic
community. He was so helpful to me in finding the direction
I needed to go and not the direction I wanted to go. He guided
towards books written by Roy Johnson and Alan Shaxon which
were full of cabaret style and close-up magic. He also introduced
me to the work of Ken Brooke and of magic magazines and also
the importance or reading magical history and keeping up to
date.
Like
a lot of other magicians I wanted to be an illusionist and
foolishly thought that it was easy as you just had to have
lots of big boxes and a few dancing girls. Neville quickly
pointed out that even if I acquired the necessary equipment
and experience needed where would I find a place in Ireland
to perform such a show. Neville is still a great person for
keeping me grounded and even to this day whenever I need to
know anything I ring Neville or Quentin Reynolds as they are
both so knowledgeable and helpful in all things magical.
End
of Part 9
--------------------------------------------
8. The Genii 75th Anniversary Birthday Bash Gift Bag
--------------------------------------------
Message by Richard Kaufman - Editor Genii Magazine
On
Sale Now for a Limited Time!
If
you weren't able to attend Genii's 75th Anniversary Birthday
Bash, which turned out to be "one of the best conventions
ever," you still have a chance to catch some of the magic
in your own home. Through happenstance, we have extra gift
bags, the same ones given out to the conventioneers.
This
is not the ordinary "bag and pen" you get when attending
a convention. In cooperation with many generous dealers, advertisers,
and friends of Genii, including David Copperfield (who donated
the super-deluxe pad folio in which everything is contained),
this faux-leather gift bag, embossed with Genii's name, has
27 DVDs, tricks, booklets, and props that will provide you
with more magical moments than you can imagine for only $250
postpaid in the US ($300 postpaid outside the US), so order
this unique collectible, which is in extremely limited supply,
today at:
http://geniistore.com/index.php?route=product/product&path=39&product_id=60
--------------------------------------------
9. WFM Comes To Sam - July 6 2013
--------------------------------------------
Message by George Schindler (US)
WFM
Comes To Sam - July 6 2013
Forget
about AGT and WGM or any other TV letters and numbers. The
real WFM "World's Funniest Magicians" is a spectacular
show presented by Denny Haney as the final Gala Show of the
Society of American Magicians Convention in Arlington, VA.
just a few laughs away from Washington DC, where they have
their own funny people. This hilarious comedy and magic show
will feature funnymen Denny Haney, Stephen Bargatze, Kohl
& Co., Levent, Chipper Lowell and Rick Merrill.
See
more details at www.magicsam.com. The dates are July 3-4-5-6
2013. Why not register now and get the early bird price?
--------------------------------------------
10. Magi-Fest Youth Scholarship 2013
--------------------------------------------
Message by Ellise Ramos
I
am writing on behalf of Magicana and its youth program, the
Tony Eng Youth Fund. We have been contacted by Josh Jay and
Andi Gladwin about having Magicana participate in the youth
scholarship they are organizing for the 2013 MagiFest.
The
next step for us now is to spread the news so that we can
have applicants to take advantage of the program.
As
a result, I am reaching out to you to see if you could circulate
our blog announcement to your young magicians through the
Magic New Zealand in case any of them can take advantage of
the offer of free registration, hotel and per diem.
More
information can be found in our blog entry below:
Magi-Fest
Youth Scholarship
http://sharingwonder.wordpress.com/2012/10/25/the-magi-fest-youth-scholarship-2013/
We
thank you in advance for your support and we hope you have
a good day!
Best
regards,
Ellise Ramos | program coordinator | magicana.com
t. (416) 913-9034 f. (866) 528-9064
--------------------------------------------
11. Blackpool Convention - February 2013
--------------------------------------------
Message by Derek Lever (UK)
Blackpool
Convention on 22nd, 23rd, 24th. February 2013 looks like being
one of the "best ever".
Already
booked are: F.I.S.M. Grand Prix winner Yu Ho Jin from Korea.
Marko Karvo from Finland, First Prize in F.I.S.M. General
Magic, Haon Gun from Korea, Second Prize in F.I.S.M. General
Magic, Les Chapeaux Blancs from France, joint Second Prize
in F.I.S.M. General magic, Simon Lovell from U.S.A., David
Williamson from U.S.A., Matthew Wright from U.K. joint Second
in F.I.S.M. Parlour Magic, Yuji Yasuda from Korea, Zeki Yoo
from Korea, Third Prize in F.I.S.M. Card Magic, Haon Gun from
Korea, Special Award F.I.S.M. Invention, Lukas from Korea,
Second Prize F.I.S.M. Manipulation, Ted Kim from Korea Special
Prize F.I.S.M. Most Original Stage Act, Kim Hyun Joon from
Korea Third Prize F.I.S.M. Manipulation, Mel Mellers from
U.K., Vittorio Marino from Italy, Jan Logemann from Germany
First Prize F.I.S.M. Card Magic, Johan Stahl from Germany
Second Place F.I.S.M. joint Second Prize F.I.S.M. Parlour
Magic, David Merry from Canada, Dirk Losander from U.S.A.
and many more being added every day.
Friday
night will be The Korean Magic Gala Show and Saturday night
and Sunday night will feature International Gala Shows. Nearly
1,500 registrations have been sold already.
Visit
www.blackpoolmagic.com to download a Registration Form or
e-mail:
arthurcasson@aol.com
--------------------------------------------
12. No Losers In Washington 2013
--------------------------------------------
Message by George Schindler (US)
Washington,
D.C. has its share of political winners and losers, but there
are NO losers at the Society of American Magicians Convention!
Dr, Paul Critelli announces that you will be able to see and
experience and learn Magic from all over the world at the
S.A.M. 2013 Convention- July 3, 4, 5, 6, 2013. Washington,
DC .
Some
of you may be on that select committee known as The S.A.M.
Contest of Magic Performers! There are two contests: The Dr.
Paul Critelli Close-Up Magic Contest and The Father Cyprian
Murray Stage Magic Contest. You may apply for either or both.
If you would like to be considered for this event, your first
step is to obtain an application packet.
To
do this, email Paul : MagicPaul@aol.com with S.A.M. - Contest
in the Subject line. Please make sure to include your email
and your full name, regular postal address, and your phone
number. If you do not have access to email, send your request
to:Paul Critelli 858 Iroquois SE Grand Rapids, MI 49506
All
application packets will be made available electronically
or sent out on or after January 7, 2013. Please note the following
deadlines: All requests for an application packet must be
in our possession by or sent on or before May 20, 2013. All
applications and DVDs must be on line as instructed in the
Application Packet by June 3, 2013. See http://magicsam.com/annual-convention/contest/
or full details.
I
am not a politician, but I have approved this message! Thank
you and Good Luck!
Paul
Critelli Chairperson - Contest of Magic-- Society of American
Magicians
--------------------------------------------
13. Magic At The Beach 2013
--------------------------------------------
Message by Matthew McCoy
MATB Talent/Show Director
www.magicatthebeach.org
Magic
At The Beach is in its fourth year being held at the Ocean
Dunes Resort in Myrtle Beach, South Carolina, USA. The dates
of January 17 - 19, 2013 play in attendees' favors getting
discounted rates on ocean-view rooms and warm weather in the
heart of winter. Attendance has been at a high the past three
years permitting a cap-off of only 250 attendees to ensure
the southern hospitality atmosphere.
Talent
for 2013 include David & Dania, Losander, Daryl, Juliana
Chen, Les & Dazzle, Shin Lim, Michael Trixx, Andrew Goldenhersh,
Rudy Coby, and still more to be announced. For $135.00USD
registration (before December 1st) you get the premium swag
bag, Opening "Malibu" Banquet, One-man magic show,
All-Star Close-up Show, Adult Stage contest, Young Stage contest,
Close-up contest, Six Lectures, Cabaret Show, Champions of
Magic Show (inside a 1,200 seat theatre), selected Dealer's
Room, and Farewell Party.
Two
Workshops available for an extra fee: David & Dania (Quick-Change)
and Daryl (Close-Up). Registration and more information can
be found at
www.magicatthebeach.org.
--------------------------------------------
14. Magic New Zealand App
--------------------------------------------
Magic New Zealand now has its very own app that can be launched
on any tablet.
Go
to: www.app.cat/magicnewzealand on your tablet to download
the FREE Magic
New Zealand app.
--------------------------------------------
15. e-zine Archives
--------------------------------------------
Back issues of the Magic New Zealand e-zine go to:
www.magicnewzealand.com click on the red button center right
"Archives"
When
you enter the archive the e-zines are in issue order in folders
for each year and are Coded, e.g. 001 Nov06 1999.txt first
three numbers (001) denote issue number, then the date (Nov06)
and the last figures the year (1999)
---------------------------------------------
16. Privacy Policy and Copyright Notice
--------------------------------------------
Our subscriber list is NOT made available to any other companies
or individuals. We value every subscriber and respect your
privacy.
You
can subscribe to or unsubscribe from the Magic New Zealand®
E-zine at:
www.magicnewzealand.com
Magic
New Zealand® E-zine is published each Sunday.
The
opinions and statements expressed therein are those of the
individual contributors and not necessarily those of Magic
New Zealand®. Neither Magic New Zealand® nor Alan
Watson vouch for the accuracy or reliability of any opinion,
message, statement, or other information reported via Magic
New Zealand® E-zine.
Subscribers
to this publication and authors who contribute to it by doing
so agree they will not hold Magic New Zealand® or Alan
Watson, jointly or individually liable or responsible in any
way for the opinions or statements contained therein.
Magic
New Zealand® reserves the right to alter, correct or disregard
any articles submitted.
Readers
are encouraged to submit timely articles or news items which
may be of interest to subscribers. By submitting articles
to this e-zine, the authors grant Magic New Zealand® the
right to publish such articles and such authors confirm their
copyright of the material submitted.
All
works published by Magic New Zealand® are protected by
international copyright legislation and articles must not
be published for profit by anyone other than the individual
authors without the written permission of Magic New Zealand®.
Notwithstanding
the foregoing, this publication may be freely redistributed,
but not sold, to other magicians if copied in its entirety,
including the copyright notice below and the above disclaimer.
©
Copyright 2012 Alan Watson
www.magicnewzealand.com
www.facebook.com/magicnewzealandnewsflash
http://twitter.com/#!/magicnewzealand
http://app.cat/magicnewzealand
www.watson.co.nz
www.corporatemagic.co.nz
www.magician.co.nz
www.magicianz.com
www.balloon-twister.co.nz
| 
